• Textiles (T-Shirts, Polo-Shirts, Polar-Fleece usw.)
• Caps, Hats
• Terry towels
• Promotional umbrellas
• Writing instruments, pens
• Conference folders, notepads
• USB-products, USB-sticks
• Bags and backpacks
• Leisure items
• Travel items
• Wellness, comestics articles
• Tools
• Clock and watches (promotional watches)
• Toys and games
• Household products and kitchen textiles
• Culinary
• Sweet promotional products
• Paper products
• Giveaways
• Smoking accessories
• Outdoor advertising
  

Giveaway and promotional items are very popular promotional products!

Promotional items and giveaway were etablished since a long time on the marketing-mix of the companies. The promotional products are also very popular by the receiver of this items. Promotional products, giveaways and corporate gift can't eliminated on the marketing activities of succesful companies, because this promotional products are an important part of the promotion activities.

In the branch of promotional items, the promotional products can be structured in the following categories:

• Giveaway or give away (cheap promotional items, which can be used in big quantites for big promotions)
• Exclusively coporate gifts (expensive gifts)
• Seasonal promotional items (items, which will be used as example on christmas or other seasonal events)
• Merchandising items or fan items

The most popular promotional items / promotional products are the writing instruments and promotional pens and lighters and key chains with printed customer logo which can be used as giveaway and promotional items in big quantities. Also textilies (as example t-shirts, polo-shirts usw.), which can be printed or embroidered with customer logos, are very popular promotional products and coporate gifts.

The advantage of the promotional items on promotion activities is, that actually is a wide range of different products available on the worldwide market - from giveaway to exlusively gifts - which can be produced in various price categories according the customers budget for the promotion and marketing campaign.
Most of the promotional products will be produced very costly in Far East (as example China). On this purchasing market the buyers can order their promotional items and giveaway directly with their own printed company logo. In Europe there also existing a lot of importers and wholesalers of promotional items, which purchasing the promotional produts without printed customer logos and sell them directly from their stock. In this way, the logo of the customer will be printed from this companies in Europe and the delivery time is very fast and the minimum quantity is not big.
In the past years, a lot of advertising agencies have specialised by themselves on the consulting of promotional items and giveaway. The advantage for the buyer is, that the advertising agencies can offer them a full service from the evaluation of the right promotional item over the logo creation for the printing process and the production of the final promotional product.

A lot of manufacturers of brand products (as example Mag-Lite, Victorinox, Caran D'Ache usw.) have discovered since many years ago, that the promotional item market with the industry clients is very important for selling their products. This items are very popular promotional items with the printed or engraved customers logo.

Utilization of promotional items, giveaway, and corporate gifts

Promotional items, giveaway, custom promotional products and promotional gifts can be used on different events to promote the company name and the company familiarity:

• Fairs (Giveaways)
• Day of open doors
• Customer visiting with sales persons
• Company celebration
• Sales promotion on the POS (point of sale)
• Product relaunch
• Gifts on the end of the year
• Gifts for employee
• Seminars
• Direct mail
• Sponsorship
• Merchandising- und Fanitems
• ...usw
  

Exclusively promotional gifts will be handled mostly personally from a sales person to a customer. This expensiver gifts also takes care to the customers relationship for now and in future.

Giveaways will be used mostly in big quantites as promotional items or promotional products. The utilization is mostly on the point of sales or on fairs, which are a lot of visitors. Because giveaways have mostly cheaper prices, they will be used often as onpack-items for sales promotions or for direct mails.

What are a promotional items ?

Promotional items will be described often as 3-dimensional promotional products. The description is coming from the reason, because the promotional items are mostly consumer products which will be printed with the customers logo. This promotional items are very popular by the customer which received them for a gift, because mostly they can used the promotional gifts daily on their business, at home or on their freetime.
Today, there are many possibilities to present the customers logo on the promotional products. The advertising options depends from the form and the material of the promotional item. On promotional textiles the logos mostly will be printed by silk screen or emboidered. By promotional pens, key chains or other smaller promotional items with rounded or uneven surfaces, they will be printed with the pad printed method.
On promotional items, giveaway or corporate gift with metall or glass material, the logo will be placed by laser engraving, which gives the promotional products and exclusively touch.

Definition of the words promotional item, promotional products and giveaway