Add-on products are promotional products which are added on to a product in order to encourage buyer's consumer impulses. These add-ons can be promotional items or giveaway for Inpacks, Onpacks or bundles.

Advertising carriers are products which can have an advertisement applied to them and then be used as promotional gifts, promotional products, promotional items, giveaway or advertising media. Promotional products acting as advertising carriers are often given to existing customers or potential customers. These promotional items and giveaway are usually advertising media which bear the company’s corporate design. Advertising carriers are sometimes brand-name products which bear the company’s logo.

Advertising media include any promotional materials and promotional products designed by advertising professionals to allow companies to communicate their advertising message e.g. flyers, advertisements, promotional letters, posters, displays, promotional items, promotional gifts, give-aways, giveaway etc.

Advertising products should be able to be personalised and chosen according to the target group in question. An advertising medium, promotional items, promotional products, giveaway (give away, giveaways) and promotional gift can only reach their advertising potential when they are appropriate for the target group and is appealing. The promotional products should be useful promotional items and giveaway which will be used again and again, keeping the company’s message in the target’s mind.
Today there is a wide selection of promotional products on offer, ranging from cheap to very high-quality and valuable promotional items and giveaway. Promotional products or should always reflect the quality of the products they are advertising, as the promotional products will remind the end customer of the company which gave him the promotional items and giveaway.

Advertising media, promotional products, promotional items, giveaway and promotional gifts can be given to existing customers to encourage a positive view of the company, to please new customers and encourage them to take advantage of the company’s offers. Finally, promotional products always increase the company’s presence around the customer and leave them with the promotional items and giveaway with the customer's logo a positive feeling about the company.
Poor promotional products are those which incite negative feelings or are not of sufficiently high quality to give the customer a good picture of the company.
Another criterion should be whether or not and to what extent a promotional products can be personalised. It is important that there is sufficient space for advertising on the promotional items and giveaway.

Advertising textiles are very popular promotional products for customers and can be used as promotional items, giveaway (give-away, give away, giveaways) merchandising or fan items. They are sometimes included in an order as an Inpack or Onpack. Advertising textiles can also be used as promotional items which are distributed at events or trade fairs. These promotional products are used to gain publicity for the company and are particularly practical. Promotional items, giveaway, promotional gifts, products and advertising media are used by practically every company.

Promotional textiles used as promotional products include: t-shirts, polo shirts, bathroom products, caps, towels, scarves, gloves and accessories such as umbrellas, laptop bags or sports bags. Customers also like advertising textiles in the form of portable, fold-up bags which can easily be folded up into a small square of material and placed in any bag without taking up too much space.

The file format *.ai is the graphical industry a very popular and the most used data format for vector files from the graphic program Adobe Illustrator.
The most printing artworks for the production of promotional items, promotional products or giveaway would be prepared in this data file format.

The term anti-pilling is used mainly in conjunction on promotional items, giveaway and textile promotional products containing fleece. After the coloration process, high quality fleece is additional equipped with anti-pilling, to avoid pimples, fluff and fuzz.
Fluff and fuzz are tissue fibers, which were unfastened from the webbing through wearing or rubbing of the cloth. They either fall off completely, or stay loosely connected with the cloth or accumulate on the surface. In case of wool fiber, fluff or fuzz felts on the surface and accumulates to tiny knots. This phenomenon on textile promotional items and giveaway is called “pilling” for fleece products.

The application is a set or glued adornment on cloths of promotional items or giveaway as textile promotional products. Application is commonly used to enrich promotional textiles with a higher fashion appeal.

Awareness specifies the degree of name recognition of a label, company or a supplier to a consumer.

The term AZO is used mainly with regard to dyeing of promotional textiles as promotional items or giveaway.

AZO dyestuffs are the most important group of synthetic produced organic colors (roughly 50%), which arise through the finishing of diazonium salt with naphthols, phenols and amines. These dyestuffs offer a big range with a wide spectrum of application possibilities by the production of promotional products, promotional items and giveaway. However, some components (e.g. base products such as benzidine and dichlorbenzidine) are classified as carcinogenic). AZO dyestuffs containing benzidine were discontinued by most Color producers since over 20 years.
Promotional textiles as promotional products, giveaway and promotional items, which are produced in accordance with the Öko-Tex-Standard 100 certificate, can only contain AZO-free dyestuffs.