Baby is ribbed is a popular knitted fabric, which is produced from two-string yarn. This yarn will be often used for promotional items and giveaway for promotional products for baby textiles. This fine rib is very durable and that the material is extremely flexible. These material characteristics are the reason behind the popularity of baby rib for baby fabric of all such kinds of promotional items and giveaway.

Baumwolle is the German term for Cotton. This raw material will be used for textile promotional products as promotional items and giveaway on the marketing mix of the companys.

A bitmap is a raster field stored in the processor memory enabling a graphical/picture display. The display of individual accessible pixel elements in a chess board principle with vertical horizontal coordinates (computer graphic). The file format of a bitmap file is *.bmp and is very popular on the graphical industry and by the preparing of logos and images for the manufacturing of promotional products, giveaway and promotional items.

A “blind” embossing on the promotional products is an embossing on the promotional items and giveaway without color (in contrast to foil embossing, in which the logo is embossed with colored foils (e.g. in silver and gold) on the promotional item and giveaway).
During the process the logo is embossed on the promotional item and giveaway either deepened or heightened directly on the material of the promotional products. Blind embossing is commonly used for promotional products in leather fabric, glamorizing the promotional items and giveaway with a chic but unobtrusive appeal.

Blow up is commonly referred to as the enlarging of a printing format for print logos of promotional products (e.g. from 25 mm to 50 mm) for the printing on giveaway, promotional items and merchandizing products.

Bonus articles as promotional products in form of promotional items and giveaway among the most effective marketing instruments and allow countless possibilities to enlarge the current customer base or to “reactivate” passive customers.

Bonus articles could be giveaway or promotional items of various kinds. These promotional products create as promotional items and giveaway a positive feeling on the customer’s side. Bonus articles could be free-of-charge promotional items and giveaway (e.g. added as thank you as a response to the customer’s order). Bonus articles as promotional items or giveaway could also reactivate long time inactive customers and invite them to familiarize them again with the product portfolio or with the offered services.

Numerous studies have proven that promotional products as bonus articles or promotional items or giveaway create a positive feeling inside the customer’s head and that the company’s name is associated with positive memories.

The feeling of getting a promotional product, giveaway or promotional item or service at no costs, which other customers have to pay for, incentives many to promote the company to friends or family members or at least to inform them, that products were acquired at little costs or advantages were utilized. Sales statistics show a strong positive trend following the advertising with promotional products, giveaway and promotional items in retail or in mail-order business.

Brands are graphical features such as logos, words or designs which are intended to distinguish companies, businesses and their products, services, promotional products, promotional items and giveaway from one another.
Brands can be subject to legal protection through official registration in a trademark register. Brands which have successfully been registered in a trademark register are identified with the ® symbol. Unregistered trademarks, on the other hand, often bear the TM (trademark) symbol, which only signifies that the symbol or brand is used in business dealings.
The both symbols are shown always on printed promotional products, if the logos will be used on the promotional items and giveaway of this company or brand.

The term “briefing” describes a short meeting or brief tutorial of the main elements of an event or for the manufacturing of promotional products, promotional items or giveaway. In advertising, briefing is known as all information about a certain topic, which a market research firm requires to be able to make or accept an offer. Basis of this is the marketing strategy, which generally determines, which products are to be launched in which markets to which targeted audience.

In addition, the briefing describes the specific task at hand and comprises of information on competition, competitive advantages, major developments, as well as price and budget limits. The briefing describes also which kind promotional products, promotional items and giveaway will be used on the promotional activities.

Brushed is an additional equipment / production process for the coloration of textiles promotional products. After the dyeing, rotating brushes move over the material gently raising it to obtain a softer feel of the promotional items and giveaway.

cf. work wear.

Business-to-Business describes the nature of a business relationship between minimum 2 companies. B2B or B-to-B are common acronyms.

As example on the promotional products market, it means the manufactuer or supplier of promotional items and giveaways and the industrial buyers of promotional products.

In contrast to other forms of business relationships, the products or services from a company are exclusively sold to other companies and not to government agencies or the end consumer.

Cf. to Business-To-Consumer (B2C)

Business-to-Consumer (B2C) are business relationships between a company on one side and a consumer (e.g. private person, employees of a government agency) on the other. B2C or B-To-C are common acronyms for Business-To-Consumer

The opposite of Business-to-Consumers is Business-to-Business, the relationship between minimum 2 companies

Cf. Business-to-Business (B2B)