Denim is durable cotton, which is mainly used for producing jeans fashion or other promotional products. Clothing gets a certain fashion appeal through various different kinds of washing. The density of the fabric is measured in ounces.

An Industrial design right is an intellectual property right that protects the visual design of objects that are not purely utilitarian. An industrial design consists of the creation of a shape, configuration or composition of pattern or color, or combination of pattern and color in three dimensional form containing aesthetic value. An industrial design can be a two- or three-dimensional pattern used to produce a product (as example promotional items and giveaway), industrial commodity or handicraft.

Design patents are a type of industrial design right. Ornamental designs of jewelry, furniture, beverage containers and computer icons are examples of objects that are covered by design patents.


A design patent will only be granted if the design is new and distinctive enough. In case a design has already been used in the market, it is usually classified as not “new”. However, the creator/applicant enjoys a 12-month grace period, in which time the design is still deemed “new”.

A design patent protects the design of a product, promotional items or giveaway for 5 years starting the date of application, and may be prolonged up to maximum 20 years.

The design patent protects the applicants exclusive right of its commercial usage, be it as a whole or part.

Design patents are only granted if the design is novel and not obvious for all items, even those of different utility than the patented object. An actual shield of a given shape, for example, can be cited as prior art against a design patent on a computer icon with a shield shape. The validity of design patents is not affected by whether or not the design is commercialized.

Since the entry into force of Council Regulation (EC) No 6/2001 of 22 December 2000 which replaced the Brussels Convention, the most important national decisions likely to affect the interpretation of the Lugano Convention have also been included.

A unique design can be protected through a so-called “design patent”, granted by the patent and trademark office. Part of the registration is reviewing all relevant characteristics of the design. Technical specs are – in contrast to “normal” patents, without relevance. Desing protection can be used also by promotional products, promotional items and giveaway.

A design patent will only be granted if the design is new and distinctive enough. In case a design has already been used in the market (e.g. for promotional items or giveaway), it is usually classified as not “new”. However, the creator/applicant enjoys a 6-month grace period, in which time the design is still deemed “new”.

A design patent protects the design (as example of a promotional item or giveaway as a promotional product) for 5 years starting the date of application, and may be prolonged up to maximum 20 years.

The design patent protects the applicants exclusive right of its commercial usage, be it as a whole or part.

Cf. Design Patent

A print is generally referred to as “digital” only in the case when the computer and the printing machine are directly connected (online). The motives to be printed are captured digitally, then altered within the computer (color correction, layout) and sent to a connected printing machine. The digital print is commonly used for smaller printing jobs of promotional products, promotional items and giveaway, for it skips the expensive process step of mounting the printing plates.

As innovative printing procedure, the digital print enables fast completion of printing jobs.

Digital printing will be also used by the manufacturing process of flags and banners in small quantities as promotional items and giveaway.

Direct Marketing (aka Direct-Response-advertising or dialogue marketing) comprises all advertising efforts that directly address the potential customer with the request to respond (direct mailing, email newsletter etc).
These marketing activities includes also all kinds of promotional items, promotional gifts and giveaways for promotional products activities.

The following step in marketing is direct selling.

Ceramic: In the case of direct printing of the promotional products on ceramic or glass as promotional items and giveaway, ceramic colors are printed and permanently fired directly on selected glass or ceramic products. The décor on the promotional products is afterwards scratch and score-proof, dishwasher-safe and light fast. So the promotional items and giveaway get a longterm advertising effect.

Dri-releases are created through a patented micro blended yarn, which contains a small cotton element.

These materials combine the wearing comfort of textile promotional products as promotional items, promotional gifts and giveaway with the advantages of synthetic fiber. The material ensures rapid absorbance of perspiration, dries 4x faster than cotton and has a soft, natural feel, it is pill resistant, color stable and stays in shape. This give a high quality of this textile products as promotional items and giveaway.

Drill is woven cotton similar to denim. The mostly khaki colored fabrics are commonly used for promotional products as work wear and children’s clothing due to their extreme durability.

This material is very popular for the manufacturing of textiles as promotional items and giveaway.

A realistic version of promotional items and giveaway, which however is not fully functional as promotional products (e.g. USB sticks without storage) is commonly referred to as "Dummy".