Canvas is traditionally a hemp fabric; the name is derived from cannabis (Latin for hemp). Today, it is a term used to describe wide netted, grid-like usually finished cotton and will be used by the production of textile promotional products, promotional items and giveaway. Canvas is also referred to as grid cloths.

In order to break up the unordered flocks in the raw cotton and simultaneously free them from impurities (seed vessels, pieces of leaves, amongst other things), the irregularly arranged fibre flocks are pre-combed with the use of a carding engine – a special spinning machine.  The result is a fibre mat, which is also known as wadding.
This mat serves as preparation for the ensuing spinning process for textile promotional products as promotional items, giveaway or corporate gifts.

The CE (Conformité Européenne, compliance with EU guidelines) is a product safety marking for certain products and promotional products. This marking will be also used for promotional items and giveaway. With attaching the marking the producer claims that the product meets the European product safety requirements for promotional items and giveaway. The CE marking itself is not certified or verified by an external company.
The CE marking is not a general quality seal of promotional products for approval for promotional items or giveaway.

Circular Knitted Cotton is produced in a process which involves the preparation of cotton thread on a special circular knitting machine which processes it into a tube. The knitting needles are arranged in a circular arrangement layout so that they produce continuous, circular knit fabric.
This has the advantage that e.g. t-shirts made out of this fabric do not require side seams and will be used for high quality textile promotional products like as example t-shirts or polo-shirts for promotional items or giveaway.

Color lithos are printing-films to obtain a natural appeal in four-color-printing. For all the 4 colors cyan, magenta, yellow and black, which are the composites of from which every colored picture, it produces a separated (black-and-white) film.
Color lithos will be als used by the manufacturing of promotional products, when on the promotional items and giveaway will be printed coloured images.

A color-scale is a schematic printing ink-pattern, that determines the color-shade and the sequence in which the layers are printed over each other in a multicolor print. More and more frequently, one uses standardized color-scales for the four-color-printing, for example the Euro-scale.
If there will be printed coloured images on all kind of promotional products (promotional items, giveaway, corporate gifts), then it will be done in the 4-colour scale.

The expression-combed cotton has its origin in the wool production. The fiber strings, to which the individual yarns are condensed to before the spinning process, are combed. This addition process step combs out the short fiber and aligns the long fiber to each other and smoothes the fiber, which enables a fine subsequent spinning. Combed cotton is commonly used for outerwear and textile promotional products, due to its clear and smooth appeal.

Combed cotton is often used for high quality textile promotional products (e.g. T-shirts, polo shirts as promotional items and giveaway).
This kind of promotional items and giveaway have a remarkably higher quality (wearing comfort, form stability) then t-shirts with normal cotton.  

See corporate fashion.

Company gifts or corporate gifts can be promotional products in form as promotional items, giveaway or promotional gifts.
For special events, the company gives their customers and suppliers promotional items and giveaway in form of a present. This promotional items can be an inpack, which is enclosed in a delivery. Or the giveaway is an Onpack, which is an "extra" to the purchased product.
Promotional items and giveaway can be also corporate gifts for a special occasion. Companies commonly send promotional products for Christmas or Easter to their customers: A basket full of food, wine or glasses. The company may also wish to send promotional items and giveaway, so that the customer gets a taste of something available shortly in the portfolio. Sometimes, a company distributes promotional products also on parties and fairs. These can be promotional products, which carry the writing and the logo of the company. Especially popular are ballpoint pens, key-chains and ties etc.

Intellectual property rights and copyright protect intellectual and artistic works e.g. compositions, paintings, sculptures, texts, theatre productions, photographs, films, radio programmes and music and audio recordings. Copyright protection exists where an intellectual or artistic work proves to be of a reasonable level of creation i.e. it is "creative" enough. Where this requirement is not met, the work remains in the commons i.e. the  creator does not have a right to protection. The right to intellectual property does not need to be registered – it accrues when the work is created.
The author is granted the rights to exploit his work: this includes duplication, distribution, presentation, public presentation and editing. The author may set conditions of use and also has a right to the initial presentation and initial communication. The copyright label is also protected. The author can prohibit the distortion of his work.
There are many important differences in intellectual property law from jurisdiction to jurisdiction (scope of rights of use, duration of protection, transferability, etc.).

Cf.: Corporate Fashion workwear or Work ware

Corporate Colors are the colors, which determine the Corporate Identity and which are intended to stay unchanged for the foreseeable future. The Corporate colours are also important by the purchasing of all kind of promotional products. The logos must be printed on the promotional items and giveaway exactly like the coporate colours.
In most cases, the Corporate Colors for the promotional products are determined by the so-called Pantone numbers. This guarante on the end the exactly same print colours of the logo according the Corporate Identity on the promotional items and giveaway.

This term defines the appeal of the work ware of the respective company. Corporate fashion are an important part of the promotional products of a company. Corporations, which value the “Corporate Fashion”, will make sure that the coloration of the clothing of their employees match the Corporate brand colors or the Corporate Identity, same as on promotional items and giveaway. Corporate Fashion together with promotional products are therefore an important part of the Marketing of the companys.

Through Corporate Fashion and also promotional products (e.g. promotional items and giveaway), the recognition value of the respective company in the public’s mind is increased. In addition, Corporate Fashion strengthens the bonds of the employees between each other and between them and the company. To the outside world, the uniformity underlines the loyalty of the employees to the company.

Corporate Identity describes a uniform, self-contained appearance of a company, which stipulates its identity to the inside as well as the outside (the CI includes also the promotional products, promotional items, giveaway, give away and promotional gifts of a company). Establishing a CI demands in-dept knowledge of the Corporate Vision, the product and market strategies as well as the management structures.

Integral part of the CI concept are text messages (Claims, Slogans), visuals (design, logos, color definitions, fonts) for all commercials and other communications and the promotional items and giveaway from the company.
CI includes everything from company branding, product packaging, company car labeling, promotional products, promotional items, giveaway, promotional gifts to architecture of the company’s headquarter or the job request placement in newspapers. The CI is an important leverage of identification and guideline for all following communication concepts for years to come.

Cotton is a soft, fluffy, staple fiber that grows in a boll around the seeds of the cotton plant (part of the Malvaceae plants genus) Cotton is an important raw material for the textile industry, especially for the manufacturing of textile promotional products, promotional items and giveaway. From the seed hair of the shrub the natural fiber cotton is derived. The plant itself can grow as tall as 3 meters and is a shrub-like plant, which - aside of India, is planted new annually. The most important manufacturer of the textile industry for promotional items and giveaway are located in India, China, Portugal and Turkey.

Only three type of cotton plants are of economical relevance for the manufacturing of textile promotional products:

Gossypium herbaceum, inexpensive and shorthaired, from China, India and Pakistan.

Gossypium hirsutum, the most important type by size, grown in the USA, the CIS states, Turkey, Pakistan and Brazil.

Gossypium barbadense, from the USA, South America, Egypt, Sudan and part of the CIS states, is very long haired (up to 50 mm) fiber.

Certain special climate conditions are necessary to grow cotton for textile promotional products. During its growth period the plant requires heavy rains (for 5 approx months) and during the ripeness and harvest it needs absolute dryness. These conditions are not met in all areas where it is grown; it is therefore watered artificially, which can lead to a salinization of the ground, itself necessitating the use of chemicals.

Cotton-Piqué (fine/rough) is a relief-like pattern in the textile fiber for promotional items and giveaway as example for polo shirts. Cotton-piqué is very popular knitwear commonly used for polo shirts. Knitted piqué is a thick, moisture absorbing, fine structured material made out of pure cotton. It has the additional advantage that it does not tend to ladder, an so on this material is very popular for promotional products in form of promotional items and giveaway. 
A real piqué material is also referred to as quilt, because it has a finer top layer and and a rougher bottom layer.

Cretonne is a plain woven, bleached linen fabric without a design and a relatively hard grip, which is e.g. used as base fabric for prints. This material will used also for textile promotional products as promotional items and giveaway.

Raw, bleached, colored or printed on - this material has versatile use (e.g. for furniture upholstery cover fabrics or heavy curtains).

The cretonne was invented by Paul Creton, in Vimoutiers in Pays d’Auge (Normandy), a town in France that was home to a very active textile industry in the previous century.

Custom-made advertising materials and promotional products involve the individual production of promotional items and giveaway tailored to a specific customer’s requirements.
The customer can decide on the material quality and choose from a practically unlimited range of different colours to match the company’s corporate identity (CI). Custom-made advertising materials and promotional products are usually subject to minimum order numbers and longer production times than standard-range promotional items or giveaway.