"Offline marketing" refers to any advertising or promotional campaigns which are not directly carried out on the internet.
Offline marketing includes e.g. print media advertising (newspapers, magazines etc.), billboards and posters, flyers, brochures and radio or television advertising. The use of promotional items or giveaway as promotional products can also be part of offline marketing.
Offline marketing is used to appeal to existing customers or potential customers who do not use the internet as the main method of locating products but who, when approached using the offline marketing methods will search for the product, brand, manufacturer or service on the internet and find the website. This link between offline and online marketing has proven to be very successful, generating interest in the online presence of the manufacturer or service provider in question, especially in cases of new products or brands which are promoted offline.
Especially all kinds of promotional products in form of giveaway and promotional items are very popular to promote the brands and internet domains to the customer. With the offline promotion of the internet domain as example with promotional items or giveaway, you can increase the visitors on the website with this promotional products.

Offset printing is an indirect surface printing process which is widely used literature and packaging printing. The different surface structures of the printing surfaces are the physical basis of offset printing. Offset printing would be also used for the production of promotional products. As example post-it or other paper products as promotional items or giveaway will be printed in the offset printing method.
Ink can be transferred, as printable parts of the plate are lipophilic, that is, they attract oil and repel water, allowing the transfer of colours. The part of the non-printing part of the plate is hydrophilic, i.e., it attracts water. Unlike the lipophilic parts, the parts which were moistened with water do not take on any ink. Offset printing/indirect printing processes do not involve direct printing from the printing press onto the paper, but rather the transfer of ink onto another press and is then transferred onto your marketing material or promotional products, promotional items or giveaway.

On-pack articles are promotional products, promotional items, giveaway or other marketing articles which are added on to bought products or products which are on sale; buyers receive a giveaway on top of their bought product, which is said to have the effect of to stimulating their consumptive behaviour. This promotional items are intended to show the exclusiveness of the product. Such promotional products can be e.g. a voucher which is valid in conjunction with the purchase. Another suitable promotional items or giveaway would be an additional product e.g. a matching cup or various coffee when buying a coffee machine.

The best types of promotional products as on-packs induce the customer to begin collecting them. In these cases, a series of on-packs can be released one after the other, immensely increasing consumer's inclination to by the product.