In our promotional items glossary you find a lot of explanations of headwords around the theme of marketing, promotional items, promotional products, giveaway and promotional gifts.
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- Textiles
- Caps, hats
- Towels, terry articles
- Umbrellas
- Writing utensils
- Office supplies
- Conference folders, notepad cases
- USB products
- Electronic promotional items
- Meteorological devices
- Bags and backpacks
- Leisure items
- Luggage
- Travel items
- Wellness, cosmetic articles
- Fashion accessories
- Tools, Knifes
- Car Accessories
- Watches and clocks
- Swiss made watches
- Games and Toys
- Sporting articles
- Golf articles
- Household products
- Kitchen textiles
- Baby articles
- Culinary
- Sweet advertising
- Paper products
- Promotional items, giveaway
- Matches
- Lighters, Smoking Accessories
- Outdoor advertising
- Advertising methods
- Printed items
- Packaging
Glossary to the themes Promotional Products - Promotional items - Giveaway
Unique Selling Proposition (USP)
Unique Selling Proposition (USP)
A USP is a unique competitive advantage which puts a product or service above the competition (e.g. the best quality, lowest price etc.). On promotional products the customers try to comunicate the USP with the promotional items or giveaway in form of special slogans or claims.