An old German word for ‘brand’ which has been replaced by another German word "Marke" in an effort to harmonise trademark law in Europe (e.g. the replacement of the old German Trademark Act called the Warenzeichengesetz with the Markengesetz).

Workwear is an important aspect of a Corporate Image (CI) or Corporate Design (CD). Work wear are rpomotional textiles and are designed and produced as promotional items and promotional products according to the guidelines of a company, also quite commonly referred to as Corporate Fashion. With such a work wear as promotional items, the employees actively represent the company towards customers (e.g. a service technician at a customer’s home or a shop assistant servicing a customer in a shop).
The work wear is in addition a promotional item and promotional product. As the work wear usually contains the logo of a company, the employee carries the logo to the outside world and thus also personally represents the company.

Woven fabrics are produced with weaving-machines by running two groups of threads perpendicular to each other such that they intersect (warp and woof). Woven fabrics are often used for many different types of textiles promotional products as promotional items and giveaway.