Laser engraving counts as one of the longest-lasting and most exclusive finishing techniques on promotional products.
This is predominantly used to individualise promotional items and giveaway in high-quality metal items, such as precious writing instruments and cases.  
The process involves stripping away with pinpoint accuracy the uppermost layer of the material, the motif taking on the colour of the core-material of the promotional items and giveaway.  Laser engravings distinguish themselves through the highest possible precision for the high durability typical for engravings on promotional products. With the help of computer programs, the potential to quickly and flexibly convey text or logos in any size allows the implementation of laser technology in the inscription of promotional items and giveaway.

A layout is defined as a sketched design of promotional items or giveaway with the size, position and print-colours of the customer logo.
The layout is helpful for the manufacturer of promotional products for the production process to reproduce the promotional items and giveaway exactly according the layout.

LED stands for Light Emitting Diode. These find use in the display of letters, digits and symbols of various eletronic promotional products (as example torches, calculators etc. as promotional items and giveaway). As they are self-luminous, in contrast to LCD, they are especially suited to devices which are used in darkened rooms.

Fibres extracted from the stem of flax (also called "linseed"). Linen is characterised by its extraordinary firmness. Its cool touch, its smoothness, its light sheen and low heat retention make flax the ideal fibre for high-quality summer-wear as promotional products (promotional items or giveaway).
The creases which appear through its wear accentuate its relaxed, elegant character (Linen bags are often also incorrectly referred to as cotton bags).

LCD stands for Liquid Crystal Display.  LCDs are used instead of cathode-ray tubes as power-saving display screens in, e.g., notebooks.  They are, however, also used in many other technical devices as data displays on promotional products.

A logo is a symbol for a company, brand or product and is a central component of the Corporate Identity (CI) of a company. The logo of a company is also the main element by the manufacturing of promotional products. The printing of the logos on promotional items and giveaway must be exactly according the CI of an company.
A good logo distinguishes itself through its high recognisability.

Lycra is a trademark-protected brand name for high-quality elastane fibres made by the company DuPont. They give all kind of textile promotional products lasting an elasticity and an optimal fit.

Lycra is very popular by the manufacuring of textile promotional products. On the most high quality textiles as promotional items or giveaway is Lycra a part of the fabrics.