Promotional products glossary: E - www.giveaways-direct.com

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Glossary to the themes Promotional Products - Promotional items - Giveaway

In our promotional items glossary you find a lot of explanations of headwords around the theme of marketing, promotional items, promotional products, giveaway and promotional gifts.






Elasthan
Embroidery
Employee Gifts, Employee Presents
Engraving
EPS File format (*.eps)
Euro-scale (CMYK)
Eye-Catcher
Elasthan

Elasthan is a synthetic elastic fiber, which is primarily used to improve fit and comfort on textile promotional products.  Elasthan is extremely flexible, easy care and shape retaining. For T-Shirts as promotional items and giveaway, an  elasthan percentage of 5-7 percent is common. For body-tight stretch-fashion, a material-mix up to 30 percent of elasthan is used.
Overall rule is: The higher the elasthan component on textile promotional products, the more perfectly the material ‘fits’ itself to the body as promotional items and giveaway.

Embroidery

Textile promotional products with embroidered customer logos have a valuable and elegant appearance and are particularly durable. For this reason, this is one of the popular textile refinement processes on promotional items and giveaway like t-shirts, polo-shirts, caps etc.
The desired patterns are applied to textiles, caps or bags using embroidery machines. The embroidery can be in a single or multiple colours on the promotional items and giveaway. One of embroidery’s special characteristics is its washing durability and the associated high quality and long life on the promotional products. As embroidery is carried out using thread which has been dyed in the same way as the textiles, fading of the embroidery is almost impossible.

Employee Gifts, Employee Presents

Employee gifts or presents are intended to show gratitude to an employee on a special occasion or to express appreciation of a specific achievement. Employee gifts can be given e.g. on a jubilee, birthday or for Christmas and are simular as promotional products, promotional items or giveaway but with a specific personal character.
The effect of employee gifts has proven to be positive, especially in long-term working relationships, as they make employees feel valued which, in turn, results in a more positive attitude to work and improved results/productivity.

Engraving

Engraving is one of the most durable and exclusive finishing forms for logos on promotional items and giveaways. It tailors high-quality promotional products made of metal, e.g. exclusive writing utensils and cases.

The procedure involves a laser beam, which burns the upper layer of the material precisely to the required deepness on the promotional item and giveaway, the color of the logo is that of the original material of the promotional products. Laser engraving enables highest possible precision and typically for engraving, long life and durablility of the promotional items and giveaway.

EPS File format (*.eps)

EPS stands for "Encapsulated PostScript format". It is a very popular file-structure for the manufacturing of all kind of promotional products, promotional items and giveaway. This format presents graphic elements in closed groups (encapsulated), and allows major modifications on screen (zoom in, zoom out, skew, among others) for the print logos for promotional items and giveaway.

Data and logos in the EPS-format are f.e. very easy modified in the graphic-program from Adobe illustrator, and can be processed by the most manufacturer of promotional products for the production of promotional items and giveaway without problems.



See too:
Printing template
Euro-scale (CMYK)

The Euro-scale is the norm for the colors of the four-color-printing (DIN 16539) with the colors Cyan (blue), Magenta (red), Yellow and Black (CMYK). Most of the proof-printing, also for print logos of promotional items and giveaway, are produced in accordance with the Euro-scale.
The Euro-scale-pressure is mostly applied in the offset printing, for example printing catalogs, flyer, brochures etc. The Euro-sclae will be used only by the manufacturing of promotional products, if there will be printed coloured images on the promotional items, giveaway and promotional gifts.

Eye-Catcher

Eye-Catcher are all graphic and textual elements, that serve the purpose, to direct the attention to the advertising-message.