A target group is the circle of current or potential customers who are targeted by marketing activities (e.g. with promotional items and giveaway). Target groups are defined according to customers' relevant characteristics. This segmentation is carried out according to the consideration of relevant variables (demographics, psychographics etc.) with the aim of defining homogenous target groups which, from the outside are heterogeneous. Addressing target groups is one of the key responsibilities of media planners. To scattering loss, the advertising carriers which will best reach the desired customer groups are employed.

It is also very important to define target groups accurately when distributing promotional products, giveaway, promotional items, promotional gifts, and advertising media. Keeping your budget in mind, a precise definition of the target group can help you select the perfect promotional products.

The TCO ’99 test seal extends the area of application of TCO to flat screens, CRT monitors, desktop and notebook PCs, keyboards and printers. Not only does it include TCO ’95 threshold values for electrical and magnetic fields, but also defines further ergonomic and emission guidelines. Printers must also meet fine particle and ozone emission criteria, among others.

The particular about Terry is the loom, which will be used for the manufacturing of terry products as promotional items and giveaway.
In the upholstery, loops are formed for reasons of the material-savings for manufacturing of promotional products only on the right product-side. The doubles-loop is picked on the other hand for qualities, that show both product-sides, e.g. port. This promotional items and giveaway can be jacquard - and shaft-patterned, uni-colored or printed. If the loop-heads on the promotional products are cut open at the upper side, one speaks of velour-ware (e.g. velour towels).

Terry is most commonly used for promotional products as "terry-products" (for example terry towels, bathrobes, etc). This promotional items and giveaway in terry material can also easily embroidered and make the promotional products to popular and noble corporate gifts.

The abbreviation TIFF stands for "tagged information file format". It is the standard format for the electronic storage of graphics, based on pixel-orientated file structure for half-tone images in desktop publishing. Also allows bitmap displays.

Very popular textiles on promotional items market, which will be used as textile promotional products for the employees on the booth.

See the terms ‘Work Clothing” and ’Corporate Fashion”.

This printing method is used for promotional items, giveaway and promotional products with unusual forms and/or complicated color gradients (e.g. pictures or logos with screens/patterns). Printing with ceramic colors is carried out first indirect on a tracking film, which then is transferred on the promotional item itself. The subsequent burn-in ensures the color stability (e.g. through the cleaning process of a dish washing machine) equally to the ceramic screen-printing on this giveaway and promotional products.

Transfer printing is mostly used in the textile industry for printing of textile promotional products and is used to transfer a design from a pre-printed transfer film onto the promotional items or giveaway. Transfer printing is especially used in advertising textiles and promotional items and giveaway where the logo cannot be printed using the regular screen printing method for technical reasons (e.g. multicoloured designs with fine gauze lines).

This printing method comprises two steps. In the first step, the logo to be printed is printed onto the printing material (film). In the second step, the printed film is pressed onto the textile promotional products with using a transfer press.

This method distinguishes itself through high coverage and colour intensity, especially on dark textiles.

This is a German abbreviation which stands for "Technischer Überwachungs-Verein" – Technical Inspection Associations, which are registered private associations who carry out technical safety inspections, especially those required by law or regulations on a commercial basis. Ever since the first ‘Dampfkessel-Revision-Verein’ (boiler revision association) was established in 1866, commercial companies have carried out the inspection of equipment which requires safety testing.

In Germany, the TÜV associations are generally organised under three large holdings: TÜV Süd, TÜV Rheinland and TÜV Nord (TÜV South, TÜV Rhine Land and TÜV North, respectively). In addition to these, there are the two independent TÜV associations, TÜV Thüringen and TÜV Saarland, of the German states Thuringia and Saarland, respectively.

Twill is a diagonally running interloops (flashes) in the fabric are a hallmark of the twill weave. These protrude to a greater or lesser extent depending on the type of twill.
Classic jeans fabric with its clear diagonal pattern is a typical twill fabric. But also kitchen textiles as promotional products are produced mostly in Twill. Typically promotional items and giveaway with twill material are approns and hand towels.